The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday reporter Max Willens and senior reporter Sahil Patel discuss the launch of IGTV and the hopes and expectations of publishers and content creators for it.
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Walmart rolls out a self-serve, supplier-driven insights connectors
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.