Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content

Social media experts have mixed feelings on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press.

Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer

In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.

Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing

Digiday caught up with Hiroki Asai to chat about the changes as well as Airbnb’s approach to marketing.

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. 

Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches

In this week's Media Briefing, media editor Kayleigh Barber checks in on how publishers' attempts to win over advertisers with their shoppable video and livestream shopping programs are going.

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

This week's Future of TV Briefing looks at Samsung's pitch for advertisers to run their upfront deals through its demand-side platform and the potential for other streaming ad sellers to follow suit.

Case Study: How CPGs are preparing for the demise of third-party cookies

La Colombe Coffee Roasters is upping its media spend to fortify its first-party data and developing ‘custom cohorts’

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs.