Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investment

Social media marketing has always been a roller coaster ride for agencies and brands, but they still see influencers as a worthwhile channel for marketing spend.

Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each.

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

New agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it.

Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteed

Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed.

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

This week’s Future of TV Briefing looks at why TV advertising’s currency changeover is unlikely to happen during this year’s upfront market but could transpire once this year’s upfront deals take effect.

Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend

Now that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter.

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market.

Media Buying Briefing: How generative AI is being used by agencies of all stripes

Generative AI has the potential to shape the future of the content creator business – but it's not without risks.