Digiday+ Member Exclusives
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Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation
Third-party cookie deprecation brings with it an emotional roller coaster for marketers, so Digiday took to the source to learn more. Research found emotions range from understanding to worry to relief.
June 28, 2022 -
Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
Marketers and agency execs say they are focused on making sure employees, especially those in states where abortion access is now unavailable, know about the updated health care policies.
June 28, 2022 -
Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations.
June 27, 2022 -
Media Briefing: Publishers confront crypto’s bear market
In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are adapting their blockchain-related efforts amid crypto's bear market.
June 23, 2022 -
Future of TV Briefing: A Q&A with Vox Media Studios’ Chad Mumm
This week’s Future of TV Briefing features an interview with Vox Media Studios' chief creative officer Chad Mumm who talks about the media company's latest show and how the production business has evolved.
June 22, 2022 -
Digiday+ Research: Apple, Google stand to win with the end of the third-party cookie, the list of who will lose is longer
Digiday asked agency and brand executives for their predictions about who stands to win and who will lose with the end of the third-party cookie -- and found that the industry anticipates more losers than winners.
June 21, 2022 -
Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow.
June 20, 2022 -
Digiday+ Research: Digital accessibility elicits a lot of support but very little action
Digital accessibility is something almost everyone in the industry can get behind – more than 80% of agency and brand executives agree that more must be done about it. But digital accessibility is also something that is not often talked about.
June 16, 2022