Digiday+ Member Exclusives
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Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession
In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may -- or may not -- affect Black-owned publishers' advertising businesses.
July 14, 2022 -
Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address
This week’s Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier.
July 13, 2022 -
Digiday+ Research: More agencies are relying on paid over organic social content
The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.
July 13, 2022 -
Marketing Briefing: Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands
TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.
July 12, 2022 -
Digiday+ Research: How brands and agencies are investing in online marketing platforms
Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry -- but what does that look like? Digiday surveyed brand and agency pros to find out.
July 11, 2022 -
Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns
It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections.
July 11, 2022 -
Media Briefing: The media business’s mid-year review
In this week’s Media Briefing, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022.
July 7, 2022 -
How beauty brands are confronting the reality of providing abortion access
Several companies changed their health-care and travel policies in May when a leaked Supreme Court memo previewed the decision on the Dobbs v. Jackson Women’s Health Organization case. But on June 24, the floodgates opened.
July 7, 2022