Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals

Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.

Digiday+ Research: Brands and agencies agree they are confident in Google, but differ on ad spend

Digiday surveyed 90 brand and agency professionals in the third quarter to find out how their marketing spend lines up with their confidence that Google drives success as a marketing channel.

Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals

This week's Future of TV Briefing looks at how advertisers have cut back on their upfront commitments with TV networks.

Marketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early

Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter.

Digiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?

There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?

Digiday+ Research: What are publishers’ priorities heading into Q4?

Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.

Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

Publishers candidly shared the current challenges they're facing at the back half of 2022 during this week's Digiday Publishing Summit.