Digiday+ Research deep dive: Publishers look to capitalize as people head back to events

Digiday+ Research surveyed publisher professionals to take stock of publishers' events businesses, especially as attitudes about attending events -- and the potential revenues associated with them -- shift dramatically.

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape. 

Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

OMG's global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery.

Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession

Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they'll be focusing over the next six months -- in light of a possible recession.

Media Briefing: How publisher CROs are using their newly expanded roles to navigate economic uncertainty

In this week's Media Briefing, CROs reveal their strategy for handling the economic downturn.

Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?

This week’s Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers.

Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

To deal with the current climate, many marketers today are pushing for more performance marketing efforts that can help them prove the efficiency of their budgets and the value of their advertising efforts.

Digiday+ Research: Brands’ confidence in marketing channels doesn’t line up with ad spend

A recent Digiday+ Research survey found that brands' confidence across marketing channels doesn't quite line up with the way they allocate their marketing budgets.