Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities

The global audience tied with live sports has likely become more attractive for some marketers, especially when the last few years global sporting events haven’t had the same normalcy or pull. 

Media Buying Briefing: How influencers became the new power brokers for media agencies

Influencers have become cultural ambassadors across food, sports, skincare, gaming and much more. And agencies continue to work them into more of their clients' marketing efforts.

Digiday+ Research: Buy side braces for a recession, but with a wait-and-see approach

Digiday+ Research surveyed agencies and brands to find out whether they're expecting a recession in the coming months and, more importantly, what they're planning to do about it.

Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Publishers are reporting that their clients have more demanding expectations with tighter timelines and stricter results they need to deliver.  

Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

This week’s Future of TV Briefing checks in on where the TV advertising industry's measurement shift stands heading into the new season.

Digiday+ Research: Publishers keep a firm footing in remote, hybrid work

Digiday+ Research surveys conducted over the last year and a half revealed that publishers are heading back to the office – but not in a full-time capacity.

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

As impending economic downturn brings many uncertainties, industry experts say media buyers can count on OOH as a media channel.

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing

A rarity in the male-dominated VC world, Partalo believes that now that the media world has been optimized to the hilt, the content world is next up, given the ease of access to technology like AI.