Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT

Marketers and agency execs say that they don’t see ChatGBT taking copywriting jobs but that it will likely be a tool advertisers use to help the creative process going forward. 

Digiday+ Research: Agencies think their companies will fare better than the industry in 2023

Agencies feel good about the year they each had in 2022, how 2022 shook out for the industry and where they'll end up in 2023. But there is a clear shift happening away from unfettered optimism toward cautious optimism among agencies.

Digiday+ Research: Fewer publishers added staff in 2022 as economic troubles loomed

Staff increases were down for publishers last year, with the economy as a likely driving factor.

Digiday+ Research: Agencies anticipate clients’ ad spend will grow in 2023, despite headwinds

Agencies said their clients' ad spending increased in 2022, and they expect that trend to continue in 2023.

Media Briefing: Media execs start 2023 with reader revenue concerns

The media industry is braced for survival mode in 2023.

Future of TV Briefing: 5 questions about the future of TV in 2023

This week's Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023.

Marketing Briefing: What will be the top marketing and advertising trends in 2023?

To kick off 2023, we've asked folks what they expect the top marketing and advertising trends will be this year.

Media Buying Briefing: Where media agencies will focus their energies this year

2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place.