Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

The app’s executives are working hard to persuade marketers that it's the prime destination for their ad dollars — pre-game, during and post-game.

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities

That’s not to say that marketers are less interested in performance marketing — they, of course, still want those wins — but it's more that they’re interested in a more holistic approach now.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon needs ad-supported streaming to lure a fresh wave of them into its ads business: brand dollars. This way it becomes a place for all advertisers to spend more money, not just those with a storefront there.

Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands

The former global chief strategy officer for EssenceMediacom explains what agencies need to do to keep up with branding efforts that need to deliver more impactfully on a performance level rather than just traditional brand building.

Research Briefing: Gen Z gets breaking news first through social media like TikTok

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

Buyers say that the money is still not moving towards consolidation of alternative identifiers.

Future of TV Briefing: Why streaming ad formats are due for an update

This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials.

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

Influencer marketing RFPs are now asking for more from potential agencies and platforms.