Digiday+ Research: Smaller publishers’ post-cookie worries wane, while large publishers’ measurement worries grow

As the second half of the year sets in, the media industry remains worried about ad targeting and measurement without the third-party cookie, with large publishers taking on more worry than their smaller counterparts.

Research Briefing: Brands are much less concerned this year about the end of the cookie

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how concerned brands are (or aren’t) about the death of the third-party cookie.

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

Amazon Prime Day was a bright spot for commerce publishers this year, thanks in part to a focus on known users.

Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming

This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market.

Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie

We're getting closer to the actual beginning of the end of the third-party cookie, but marketers aren't as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands.

Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots

Marketers and agency execs say that while it continues to be a wait and see approach and that they expect to focus the bulk of investment through the fourth quarter on sports and reality, if there’s no new scripted content by the first quarter of 2024 it could be a concern. 

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

Agencies are shifting to testing out anticipation strategies in order to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools.

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy.