Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future

Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further

Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

Digiday+ Research: Programmatic ad spend loses out to email this year

There's a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.

Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier.