Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang

An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

The cross-media measurement initiative is supported by advertisers who will own the data and insights it will create. Trials are underway. 

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition

Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google's first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI

Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.

Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands

The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.