Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

Future of Marketing briefing: The agent era on training wheels

Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.

Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing

Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift

Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.