Digiday Research: Brand safety concerns aren’t driving private marketplace spending

Over half of programmatic marketers say they aren't using PMPs as a way to guarantee brand safety in digital media buys.

Video Briefing: Surprise — Snap will pay for some video shows

Snap typically doesn't pay to fund production for video shows on Snapchat Discover -- but there are exceptions.

Media companies looking to sell face unfavorable conditions

Just two years after it fetched $135 million in a bankruptcy auction, Gizmodo Media Group is likely to attract a more modest price.

Ads.cert is the digital media’s latest effort to combat fraud

If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory.

Guardian US test underlines need for advertisers to enforce ads.txt

The Guardian US tested ads.txt’s effectiveness by programmatically buying its own inventory and seeing how much money made it back to the publisher.

Digiday Research: Where European publishers get their video revenues

European publishers primarily get their video revenues from their owned sites.

Digiday+ Deep Dive podcast: Amazon bypasses agencies en route to brands

It’s especially well-received by marketers because Amazon Advertising has long been touting itself as simply one part of an overall “Amazon strategy” for advertisers.

Digiday Research: Publishers spend little on advertising their own products

Eight-four percent of publishers surveyed by Digiday say they allocate less than 25 percent of their marketing budgets on efforts to promote their commerce products.