Digiday Research: Which platforms publishers say monetize best
Publishers have struggled to find revenue streams from platforms that come close to matching their reach.
In a survey of 91 publisher executives at the Digiday Publishing Summit this September, respondents rated each platform’s monetization on a scale of 1 to 5. Facebook had the highest average rating of 2.22 and was the only platform to be rated above 2.0. YouTube came in second with a rating of 1.85 and Apple News was third at 1.70. Twitter did not fare very well, despite its surge in ad revenue, rating lower than Pinterest and Flipboard. Snapchat too was judged a difficult platform to monetize.
Though generating revenues from platforms have proven difficult, publishers, for the most part, have learned their lesson about being platform dependent. Eighty-six percent of publishers also surveyed at the Digiday Publishing Summit in September say they earn the majority of their revenues from their owned properties.
Viral publishers quickly fell by the wayside or downsized when Facebook’s algorithm changed and AwesomenessTV shuttered following the death of Go90, which was keeping it afloat with licensing fees. Instead of looking to platforms to replace declining advertising revenues, publishers have narrowed their focus on developing multiple revenue streams.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.