Publishers have struggled to find revenue streams from platforms that come close to matching their reach.
In a survey of 91 publisher executives at the Digiday Publishing Summit this September, respondents rated each platform’s monetization on a scale of 1 to 5. Facebook had the highest average rating of 2.22 and was the only platform to be rated above 2.0. YouTube came in second with a rating of 1.85 and Apple News was third at 1.70. Twitter did not fare very well, despite its surge in ad revenue, rating lower than Pinterest and Flipboard. Snapchat too was judged a difficult platform to monetize.
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