Ad tech providers scramble to prove their transparency credentials

Advertisers are pulling their money from Index Exchange following its bid-caching scandal. Other exchanges are looking to avoid a similar fate.

The Rundown: Time is running out for ad-funded online news

For publishers attempting to fund quality news content with advertising alone, a rocky road lies ahead.

Amazon dangles advertising incentives in push for Amazon-exclusive brands

Amazon is giving preferential ad placements to brands that agree to sell product lines exclusively on the e-commerce platform.

Video Briefing: Apple wants what Amazon already has (in OTT)

Apple plans to give away $1 billion worth of TV shows for free, but will that be enough for Apple to take some OTT market share from Roku and Amazon?

Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms.

How publishers’ sales teams juggle the growing number of ad products

Many publishers have made strides diversifying their revenue streams. Now they have to figure out how to sell them together.

‘Too many players, not enough choice’: What’s driving ad tech consolidation

The independent ad tech sector is overcrowded and the majority lacks differentiation, which are both contributing factors to the drive to consolidate.

Digiday Research: Where publishers get their revenues, Fall 2018

Seventy-eight percent and 76 percent said their companies have increased revenues from video advertising and branded content respectively in the past year.