Video Briefing: Hulu’s the OTT ad giant, but other players are emerging

Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.

Alternative Truths: The explosion of streaming video has brought with it many myths

There are many lies in the world of streaming video. Here are some truths.

The Native Money Pit: The hidden costs of branded content

The sky’s the limit with content production and distribution costs, and that’s in addition to salaries and other overheads, of course.

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean

Media consolidation is picking up its pace. Here’s a guide to how deals get made.

Blockchain fever is here. Now what?

Blockchain fever is coursing through media and marketing. But its champions are still trying to figure out how to explain how (and if) it works.

Digiday Research: Almost half of US publishers are now applying GDPR standards to US audiences

Nearly half of U.S. publisher say they apply GDPR rules to their U.S. audiences.

Inside the hidden costs of a subscription publisher

Here's everything you need to know before going into the subscription business.

With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view

The insights and measurement head is one of the media company's secret weapons in its effort to fix media measurement.