German publishers are skipping Facebook’s fake-news initiative

“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs."

Confessions of a black agency employee: ‘I want help’

Diversity in advertising remains a sore topic. Even as there are more top-down approaches to promote women, minorities, and people from different backgrounds in the industry, a lot needs to be done for those at the bottom. In this edition of Confessions, a young black employee says that there needs to be more people to champion them in this industry. "As a younger person, who wants to increase or infuse the industry with creative talent as much as I can, I want to look up to them. They’re so few of them. I want to be able to say, “I want help. There are so many of us down here who want to move up in the world and want to create change. It would be nice if we could be involved in some way.”

Bright spot for Twitter: Publishers are seeing video views jump

Twitter video views for news publishers are growing by as much as four or six times what they were mid last year. That said, Twitter viewership is still in the millions -- not billions. On Twitter, publishers can monetize from day one, which has helped drive incremental revenue as publishers syndicate existing clips on the platform. Twitter, meanwhile, also wants to work with publishers for live events coverage, which reached 31 million uniques last quarter.

Inside the officeless media agency where 75 percent of the staff is female

Goodway Group, a programmatic media buying and planning agency, is staffed with remote workers. And 75 percent of them are female. Jay Friedman, chief operating officer for Goodway, explained how this remote working model works for his company.

36 percent of publishers are wading into VR and AR

We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday Pulse.

Inside YouTube’s big bet on Red

YouTube is spending millions of dollars to buy original content for YouTube Red. A year in, YouTube Red reportedly has 2.5 million subscribers, which means it has a long way to go. But don’t count out the site that’s become a global cultural force. This article is from the third issue of Pulse, Digiday's new magazine examining the shifts driving digital media and marketing.

‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with publishers as content becomes a point of differentiation for them. If they don't, publishers like Hearst will deprioritize them. "What you’re seeing is little bit of boldness to say we deserve a bigger piece of revenue," he said.

Get the agency trend report from Digiday Pulse

We asked agency VIPs at our October Digiday Agency Summit which trends are sticking and which are turning out to be just sound and fury. Here's the inside story on everything from platform spending to diversity quotas.