Digiday+ Member Exclusives
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The Rundown: Google AMP has short-term appeal but potential long-term costs
Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google.
April 12, 2018 -
Digiday Research: Transparency and campaign performance are media buyers’ top concerns
Media buyers were most concerned about ensuring campaign performance, transparency in media buying and brands moving marketing in-house.
April 11, 2018 -
Digiday Research poll: Cambridge Analytica fallout could change online advertising
Digiday+ members believe the General Data Protection Regulation will affect online advertising more than the Facebook-Cambridge Analytica scandal will.
April 9, 2018 -
Digiday Research: Brand-safety concerns haven’t made it harder to monetize content
Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism.
April 6, 2018 -
The Rundown: Publishers are excited by Apple News, but bound to be disappointed
Apple's enthusiasm for privacy could boost its hardware business, but it's a bad sign for publishers expecting it to help them drive meaningful ad revenue.
April 5, 2018 -
Digiday Research: 86 percent of publishers plan to increase their video production
Digiday surveyed publisher executives on their video production plans, which platforms they'll use for video distribution and more.
April 4, 2018 -
Digiday Research: C-suite publisher executives hold conflicting views on platforms
Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook.
April 2, 2018 -
Digiday Research: Half of European publishers believe international expansion is important
Digiday surveyed European publisher executives and found that less than one-third believe international expansion isn't an important business strategy.
March 30, 2018