Digiday Research: European marketers see GDPR hurting audience targeting

Less than half of European marketers surveyed by Digiday said they're satisfied with their ability to target audiences at scale.

The Rundown: Paywall pains

2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other.

Digiday Research: Publishers say Google’s ad blocker will improve user experience

Over half of publishers surveyed by Digiday said Google's ad blocker will positively affect user experience.

Digiday Research: Marketers struggle with AI, but are bullish on its use

At the Digiday AI Marketing Summit last month in Santa Barbara, California, marketers discussed how their companies use artificial intelligence.

Digiday Research: Marketers don’t understand AI well

On a letter grade scale from A to F, marketers surveyed by Digiday rate their company's understanding of artificial intelligence as a C.

The Rundown: Panic creeps in at publishers

Publishers are putting on a brave face, but behind closed doors, their staffers are painting pictures of creeping panic and a perceived lack of direction.

Digiday Research: Marketers’ transparency fears are leading to renegotiated contracts

Thirty percent of media buyers surveyed by Digiday said they have had a client renegotiate a contract due to transparency concerns.

Digiday Research: Voice is a low priority for marketers

Over 40 percent of companies surveyed by Digiday said they're developing technologies to enable voice marketing.