Publishers had to embrace new metrics and modes of thinking when they first made their way into digital media. In many respects, Tony Haile helped nurture that new mindset by creating the analytics tool Chartbeat, and he will be shepherding publishers toward another emerging mindset with Scroll, a product that charges users for an ad-free version of publishers’ sites, which will launch at the beginning of next year.

Haile got on the phone with Digiday to discuss the pressure publishers are under from both advertisers and subscriptions. The conversation has been condensed.

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