Digiday Research Data Pack: The state of programmatic media buying
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the survey are available for Digiday+ subscribers below.
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Pinterest's "Creator Code" mandatory content policy guidelines will keep its content creators in check, ensuring Story Pins adhere to the tone and brand-safe messaging Pinterest wants to market.
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The past year transformed the way audiences respond to advertising. The pandemic, quarantine and social unrest radically altered consumers’ sensitivities, and real-time news cycles made every campaign message fraught with potential pitfalls. As NPR reported in 2020, organizations raced to keep up with the public’s changing perceptions of marketing and what resonated — or fell […]
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Consumers are spending significantly more time online to shop, stream and connect with others, forcing marketers to be flexible and diversify their media spend.
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In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an agency exec about the need for more boundaries and time off for the sake of mental health.