Digiday Research Data Pack: The state of programmatic media buying

programmatic evolution

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.

Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.











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