Digiday Research Data Pack: The state of programmatic media buying
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.
More in Marketing
How Bluesky hopes to win over publishers (and users)
Bluesky courts publishers with a simple pitch: trust and traffic.
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be.
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing.