Digiday Research Data Pack: The state of programmatic media buying
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.
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Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign.
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Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
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In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
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SponsoredIn a cookieless world, publishers are embracing new approaches to personalized UX
Asaf Shamly, CEO and co-founder, Browsi With user experience at the forefront of many publishers’ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for those who haven’t quite figured out how to adjust their ad model to the coming change. The problem is well defined at this point: They can’t afford, […]
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Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.
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WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
