Digiday Research Data Pack: The state of programmatic media buying
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the survey are available for Digiday+ subscribers below.
Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior
ANA attendees, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now.
Member ExclusiveDigiday Research: Agency men and women see the big 2020 election issues very differently
While a majority of men at agencies see two the economy and the environment as 2020's defining issues, women are much more divided.
‘One of many stages of maturity’: Ad industry welcomes Instagram influencer marketing labeling changes
Instagram's changes follow an investigation into misleading online endorsements by U.K. regulator the Competition and Markets Authority.
SponsoredFor brand marketers, watch parties are where connections and entertainment meet
Jen Prince, managing director, media and entertainment, Twitter Bridget Harvey, head of media and entertainment strategy, Twitter Next Whether it’s finding new shows, rewatching old favorites or tuning into a history-making world premiere, watching movies and TV at home brings people together during times of isolation. And while audiences are looking to be entertained, they’re also […]
Member Exclusive‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group
As clients leave The Richard Group, the question now is how will this change how those clients interact with their next agency.
‘Powerful for industry networking’: With in-person meetings still on hold, ad talent job hunters turn to Twitter
With the pandemic disrupting the in-person networking, using Twitter to do so has become (at least, anecdotally) more popular.