Digiday Research Data Pack: The state of programmatic media buying
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.
More in Marketing
‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
Microsoft’s CEO just handed ad execs a survival guide for the agentic era.
OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is focused on constructing the machine before worrying about selling what comes out of it.
A step toward compliance: the creator economy addresses disclosure and liability risks
The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.