Digiday Research: Content marketing could be bucking the in-housing trend

As more companies take marketing in-house, fewer companies are producing the majority of their content marketing material themselves.

News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate.

Digiday Research: Online advertising faces consumer pushback

Three-quarters of consumers surveyed by Digiday say they've take at least one action to reduce the amount of information they share online with advertisers.

Fraud coming to GDPR consent strings is the new GDPR worry

French SSP Smart is monitoring consent-string fraud after an ad buyer flagged a discrepancy in its consent-string information in June.

The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video.

Publishers give micropayments a new look to appeal to casual readers

Only around 5 percent of a site's readers will become subscribers, but around 40 percent of people are willing to pay a daily fee for content, studies show.

Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement

Forty-five percent of programmatic marketers say they lack the tracking capabilities necessary to effectively measure digital attribution according to a Digiday survey.

Video Briefing: More details emerge about Jeffrey Katzenberg’s $1 billion mobile video bet

Katzenberg has $1 billion and the support of major entertainment studios to build a subscription mobile video streaming platform.