Inside ITV’s bid for addressable TV ad budgets

Broadcaster’s commercial boss believes it’s poised to capitalize on advertisers’ nervousness about spending money on “toxic” Facebook.

Video Briefing: Snap wants more scripted original shows for Snapchat Discover

Snap is interested in acquiring more teen dramas and hard comedies for its Snap Originals programming slate.

Adore Me acquires maternity brand as it seeks to build brand portfolio

Adore Me, the online subscription lingerie brand, has acquired maternity brand Belabumbum as part of its growth strategy to add more product categories each year.

Digiday Research: 70 percent of publishers say they personalize content

Seventy percent of 200 publishers polled by Digiday this month said they tailor content readers see based on their interest, behaviors or demographic information.

Pitch deck: TikTok says its 27m users open the app 8 times a day in the US

TikTok has 26.5 million monthly active users in the U.S and 60 percent are 16 to 24 years old.

How Saatva is differentiating in the crowded DTC mattress market

Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, is tired of customers assuming that because his brand is sold online, it comes in a box.

TikTok makes inroads with UK publishers, advertisers

Publishers have eyed TikTok for some time, either as a pool to nurture creator talent or a place to create shows.

Digiday Research: Publishers look to technology to help keep down editorial costs

Thirty-six percent of 121 publishers surveyed by Digiday this February said they hoped to use AI and content-curation vendors to help reduce editorial costs.