Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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SSPs like OpenX are eyeing direct ties to advertisersOpenX is building a new team to work directly with advertisers and agencies.
January 29, 2019 -
Digiday Research: 62 percent of agency staffers say they are fairly compensatedDigiday Research surveyed 446 agency professionals and found that roughly six in 10 think they are paid fairly for the work that they perform.
January 28, 2019 -
Amazon is building an ads business within Treasure TruckThe Treasure Truck currently visits multiple cities around the U.S. and in the U.K.
January 28, 2019 -
‘It’s an incentives problem’: Mobile ad fraud is alive and wellThere is a lot of misinformation on mobile ad fraud that’s causing hand-wringing among security experts.
January 28, 2019 -
‘Nascent space’: Connected TV is grappling with ad frequency issuesAdvertisers are trying not to annoy connected TV viewers with too many of the same ads, but reining them in is complicated.
January 28, 2019 -
The Rundown: News publishers are figuring out how to do more with lessNews publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently.
January 25, 2019 -
Furniture brand Article is building an in-house delivery operationOnline furniture retailer Article has launched Article Delivery Team, a last-mile order fulfillment program.
January 25, 2019 -
Samsung Ads is trying to compete with Amazon, Roku for connected TV budgetsSamsung Ads has ramped up its pitch in the past year by adding video ad inventory that it is collecting directly from publishers’ OTT apps.
January 25, 2019