The Native Money Pit: The hidden costs of branded content

The sky’s the limit with content production and distribution costs, and that’s in addition to salaries and other overheads, of course.

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean

Media consolidation is picking up its pace. Here’s a guide to how deals get made.

Blockchain fever is here. Now what?

Blockchain fever is coursing through media and marketing. But its champions are still trying to figure out how to explain how (and if) it works.

Digiday Research: Almost half of US publishers are now applying GDPR standards to US audiences

Nearly half of U.S. publisher say they apply GDPR rules to their U.S. audiences.

Inside the hidden costs of a subscription publisher

Here's everything you need to know before going into the subscription business.

With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view

The insights and measurement head is one of the media company's secret weapons in its effort to fix media measurement.

Flatter and fairer: Marketers and publishers hack away at ad tech fees

Increased transparency has given advertisers and publishers a clearer view into how the programmatic supply chain works.

Inside digital media’s greatest myths

Here we unpack digital media's most common myths.