For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologies and tactics as they attempt to wring as much value from their inventory as possible.
In November, Digiday Research surveyed 318 publisher executives involved with programmatic ad sales to understand how their programmatic businesses stack up, and the trends and dynamics they’re seeing in the market. The full results of the survey are available for Digiday+ subscribers below.
A PDF of the full results is available for download here.