In-house may have a silver lining for agencies: Insights from the Digiday Media Buying Summit

Agency executives gathered in Nashville in February to discuss the challenges and opportunities facing the agency business, including in-housing, brand safety, agency culture and more.

Amazon ups its fights against fakes with Project Zero

Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.

Inside ITV’s bid for addressable TV ad budgets

Broadcaster’s commercial boss believes it’s poised to capitalize on advertisers’ nervousness about spending money on “toxic” Facebook.

Video Briefing: Snap wants more scripted original shows for Snapchat Discover

Snap is interested in acquiring more teen dramas and hard comedies for its Snap Originals programming slate.

Adore Me acquires maternity brand as it seeks to build brand portfolio

Adore Me, the online subscription lingerie brand, has acquired maternity brand Belabumbum as part of its growth strategy to add more product categories each year.

Digiday Research: 70 percent of publishers say they personalize content

Seventy percent of 200 publishers polled by Digiday this month said they tailor content readers see based on their interest, behaviors or demographic information.

Pitch deck: TikTok says its 27m users open the app 8 times a day in the US

TikTok has 26.5 million monthly active users in the U.S and 60 percent are 16 to 24 years old.

How Saatva is differentiating in the crowded DTC mattress market

Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, is tired of customers assuming that because his brand is sold online, it comes in a box.