Digiday+ Member Exclusives
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Guardian US test underlines need for advertisers to enforce ads.txt
The Guardian US tested ads.txt’s effectiveness by programmatically buying its own inventory and seeing how much money made it back to the publisher.
July 23, 2018 -
Digiday Research: Where European publishers get their video revenues
European publishers primarily get their video revenues from their owned sites.
July 23, 2018 -
Digiday+ Deep Dive podcast: Amazon bypasses agencies en route to brands
It’s especially well-received by marketers because Amazon Advertising has long been touting itself as simply one part of an overall “Amazon strategy” for advertisers.
July 20, 2018 -
Digiday Research: Publishers spend little on advertising their own products
Eight-four percent of publishers surveyed by Digiday say they allocate less than 25 percent of their marketing budgets on efforts to promote their commerce products.
July 20, 2018 -
How Target is using an app to acquire customer feedback
Target uses customer data to select product reviewers who provide their feedback digitally through a proprietary app.
July 20, 2018 -
Insufficient inventory is still a challenge for private marketplaces
Virtually all publishers are increasing their number of transactions through a private marketplace, and spending on PMP’s is growing in the U.S. and Europe. In an industry continually clouded with transparency concerns, PMP’s have proven to be useful tools for marketers to ensure more brand-safe ad placements and are less vulnerable to ad fraud. Additionally the […]
July 19, 2018 -
Participants say Subscribe with Amazon results are mixed
To take his nascent subscription box business, “Best Stuff,” to the next level, GQ digital gm Rob Dechiaro is hoping to increase sales by selling them through Subscribe with Amazon starting in the second half of 2018. “For me to get bigger, the only way is to partner with brands like Amazon or others,” Dechiaro said. The “Best […]
July 19, 2018 -
The Rundown: Signs point to BuzzFeed’s conscious uncoupling from news
BuzzFeed News to its own domain, with its own new design and branding, certainly looks like a first step to jettisoning the division
July 19, 2018