Digiday Research: Brand priorities heading into 2020, in five charts

For brands, the biggest priorities heading into 2020 are about figuring out the future of in-housing and how to maximize marketing investment. Digiday Research found what's top of mind for brand execs.

Connected TV distribution talks heat up as platforms gain more power

Streamers and TV networks that previously held the high ground are being pushed to find middle ground to remain on Amazon’s and Roku’s platforms.

Marketers want more control: Insights from the Digiday Brand Summit

Marketers problems vary by their specific brand and segments but they said that there's a need to be more open and honest with agencies, to take more control of their data and to be more thoughtful in their communication of brand purpose at the Digiday Brand Summit this week.

‘Let them try it’: Agency execs see the in-house marketing trend fading

Last year, marketers taking agency capabilities in-house elicited feelings of fear and trepidation among ad agencies.

Twitch, Facebook, YouTube and Mixer fight talent wars for top gamers

The flurry of streamers switching platforms signals a shift in the power balance, not only among platforms but between streamers and platforms.

The Rundown: How Pinterest is the Disney World of platforms

Pinterest is banking on the hope that consumers and advertisers will flock to a platform that's more conscientious, caring and kinder than the rest.

Ad buyers are wary of advertising becoming a casualty of the streaming wars

An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices.

Digiday Research: The most effective tactics for driving subscriptions

Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective. The most effective tactic was “adapting the frequency of email,” followed by customizing content for each user.