‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital.

Digiday Research: Platforms are derailing attribution measurement more than GDPR

Marketers were concerned GDPR would harm attribution measurement capabilities, but now they've realized platforms like Google are making the most impact.

The Atlantic is building its video strategy around YouTube

After an ad deal struck last year, The Atlantic has put YouTube at the center of its video strategy and its writers at the center of its YouTube strategy.

How The Financial Times is using audio to drive subscriptions

Since the summer, the FT has been inserting offer codes into its audio shows driving people to dedicated URLs where they can subscribe.

Digiday Research: What marketers pay for branded content distribution

Clients are paying little for branded content distribution, instead most likely putting those costs onto the publishers.

‘You need a platform you can trust’: How Shopify is pitching itself to Amazon-wary DTC brands

With Shopify Plus, Shopify is emphasizing the importance of owning customer relationships and data as businesses scale.

Digiday Research: For some publishers, subscription products require little resources

Part of the appeal of subscription products for publishers could be that they require relatively little in the way of additional resources, according to Digiday research.

Ad tech providers scramble to prove their transparency credentials

Advertisers are pulling their money from Index Exchange following its bid-caching scandal. Other exchanges are looking to avoid a similar fate.