Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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DTC gold rush leads to the rise of holding companiesDigital brands thought they could go it alone in retail. Most of them were wrong.
April 5, 2019 -
The Rundown: Accenture’s deal for Droga5 marks a turning point for creative agenciesThe era of creative agencies is well and truly over with the sale of Droga5 to Accenture Interactive.
April 4, 2019 -
How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brandsAs brands push for more direct sales and customer connection, the business model for middlemen has had to pivot as well.
April 4, 2019 -
As fast fashion falls out of style, H&M looks to reinvent itself as a champion for the environmentH&M is hoping that an environmentally conscious rebranding can help it bounce back from the rough patch it has been in.
April 3, 2019 -
Video Briefing: AT&T-Viacom negotiations show the future of carriage dealsAs distributors prioritize skinnier bundles, cheaper prices and profitability, cable network programmers will have to confront a new reality.
April 3, 2019 -
‘Treat display like a legacy product’: Insights from the Digiday Publishing SummitRevenue diversification strategies are coming together as publishers strengthen direct relationships with their audiences.
April 3, 2019 -
Digiday Research: Marketers say Instagram is the best way to reach teensThirty-seven percent of media buyers polled by Digiday last month said Instagram was the best platform to reach audiences aged 20 years or younger.
April 3, 2019 -
Rothy’s new marketing shows off its six-week production cycleRothy’s is using data, customer feedback and social engagement to make inventory decisions and put its fast and sustainable supply chain in the spotlight.
April 3, 2019