Digiday+ Member Exclusives
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The Rundown: With display ads floundering, publishers embrace events
Events don't scale, but they're high-margin businesses that bring in revenue in several ways.
October 11, 2018 -
Safety first: A company’s care for brand safety depends on risk tolerance
No company really wants to be associated with beheadings, but navigating brand safety isn't easy or cheap.
October 11, 2018 -
With Snapchat Commercials, advertisers see a ‘cheap alternative’ to competitors
With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials.
October 11, 2018 -
The truth about influencer marketing: Why pricing remains a murky world
As more brands are turning to influencer marketing, the question of authenticity becomes increasingly important.
October 11, 2018 -
Digiday Research: Publishers rely most on house ads and emails to drive subscriptions
Sixty-five percent of publishers say email is their most effective marketing channel for acquiring new subscribers.
October 10, 2018 -
Why beauty brands are responding to the ‘wellness’ great awakening
The $445 billion beauty industry is ground zero for the wellness revolution.
October 10, 2018 -
Video Briefing: TV’s direct-to-consumer wave might open up the market for video makers
More streaming apps mean more original content buyers -- which include TV networks seeking to replace acquired films and shows. But is this sustainable?
October 10, 2018 -
Marketers are flocking to the idea that they need to find deeper meaning
In an age where algorithms pull trending conversations to the top of feeds and competition is more brutal than ever, brands have to stand out in other ways.
October 9, 2018