‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

As influencer marketing matures, it is getting new scrutiny in marketing organizations as to what exactly the results are -- and whether they match up with what the marketer paid.

WTF is TV ad caching constraint?

For addressable TV advertising to take off, the method by which addressable TV ads are stored will need an upgrade.

‘We’ve never had to adapt to anything like this’: Ad tech braces for more change

From the shift to first-price auction environments to the increasing pressure on resellers triggered by demand for more a more accountable digital ad supply chain, ad tech vendors are bracing for major changes over the next six months.

The fallout from Google’s unified-pricing auction changes

Supply-side vendors are mulling about how to mitigate any negative fallout from Google's unified pricing.

Confessions of an agency exec who works with DTC brands: They deny our existence

In this edition of Confessions, one agency exec who works with many DTC companies says that DTC brands always say they did everything in-house, even though they don't. It's done in an effort to create a mystique, says this person.

‘We don’t make a particularly compelling case for it’: Branded content struggles rumble on

Measurement and attribution have always been difficult in advertising, digital or otherwise. But branded content especially has been more of a challenge, with brands struggling to justify their investments in the discipline -- and sometimes, not knowing what they're even looking for. 

Three years after ANA report, holding companies tighten grip on budgets

Of the biggest global media pitches that took place last year, 19 of 22 went to either GroupM, Omnicom Media Group or Publicis Media.

‘You give an inch and they want a mile’: Extended payment terms are still a problem for agencies and vendors

Major marketers have extended payment terms over the last decade with a number asking for 120-days. Though, some marketers are now asking for longer. While some say the trend isn't as widespread as it has been reported the question of extended payment terms isn't going away anytime soon.