Digiday Research: Brands plan to take various marketing functions in-house in 2019

A survey of 161 brand marketers by Digiday found that advertisers are almost equally as likely to bring programmatic buying in-house as they are creative work.

How Vox Media’s Verge Science is growing on YouTube

Vox Media has taken advantage of YouTube's community tab to get people to spend more time on its science-centric YouTube channel.

Three quarters of The Spectator’s 2018 revenue growth came from subscriptions

The Spectator is getting smarter about how to net new, and retain existing subscribers, by more closely monitoring their reading habits.

Mixed signals from GDPR regulators spark industry confusion

Industry executives are becoming increasingly worried that data protection authorities are interpreting and enforcing GDPR differently.

Video Briefing: Netflix is huge, but don’t compare it to the box office

Netflix still gets to grade its own homework and still gets to play by a different set of rules than any of its traditional competitors.

Digiday Research: Publishers will boost spending on ad tech in 2019

Over half of publishers surveyed by Digiday said that they will increase their investments in programmatic advertising.

Digiday Research Data Pack: The state of programmatic media buying

Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019.

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence

The video ad server is central to TV networks' efforts to manage their widely dispersed digital inventory and unify their traditional and digital sales.