Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this yearThe owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher's prospects in 2020.
January 20, 2020 -
The Rundown: Seeds of discontent in the workplaceFor years, these issues -- entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions -- were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss.
January 16, 2020 -
To win in a shifting market, the streaming industry is bundling upMedia companies, platform providers and advertisers are playing the aggregation game while waiting for the streaming wars to play out.
January 15, 2020 -
The Rundown: Video metrics will never be totally reliableUntil the ad tech industry standardizes video metrics and requires more transparency overall, people will never totally trust the numbers garnered from any source, first party or not. But after witnessing the fallout from Facebook's faulty video metrics, marketers are a lot more prepared and smarter about how to handle things.
January 15, 2020 -
Digiday Research: 78% of publishers offer paid maternity leaveAbout 78% of the publishers polled by Digiday said they now provide paid maternity leave. But when it comes to paternity leave, many publishing organizations don't seem to be as generous. Only 57% of the respondents in a fresh survey said their company grants new fathers paid leave.
January 14, 2020 -
Pitch deck: An inside peek at how Hulu is selling its pause adsHulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance.
January 14, 2020 -
The ROI of snacks: How companies track the impact of free food in the officeFree food, snacks and beverages are now a staple at many media and marketing-related companies. But for companies picking up the tab for such perks, justifying the expense is more of an art than a science.
January 13, 2020 -
The Rundown: In the media unionization wave, the stakes are risingFighting over pay increases is one thing. The next phase of conflict between management and labor in media is about who is in charge.
January 13, 2020