‘They are going to be the last to get cut’: Why Google and Facebook aren’t having as bad a crisis as the rest of the online ad industry

With CFOs in cash preservation mode, marketers are looking to channels that can demonstrate immediate lifts.

‘Agencies will have to wait it out’: Client business uncertainty flows downhill

Without long-term planning from clients, agencies are unable to map out what their business will look like past the next few weeks let alone over the next year.

Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content

A new Digiday survey found that 40% of brands are not advertising next to coronavirus-related news online, up slightly from the same survey conducted a month ago.

‘Reminded me to be more human than ever’: DTC founders face leadership strains as crisis drags on

For many direct-to-consumer founders, it's been six weeks of extreme highs and lows. As a result, many DTC founders are finding themselves having to navigate situations that they never have been before/

Media’s pivot to experience

Content worth paying for often comes from a deep bench of experienced journalists. This runs contrary to the industry’s long fetish with stuffing their ranks with the young.

YouTube’s push for TV ad dollars is hurting its business right now

While advertisers cut their TV ad dollars to pull back on brand advertising, doing so is not as easy as pulling money from YouTube.

How CBS is growing its streaming audience

Instead of sitting back and enjoying the bump of organic views coming in, CBSN is using this as an opportunity to grow its streaming platform even more.

‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise

"The ‘where’ appeared to drop off the brief somehow.”