Looking ahead, DTC brands start scenario planning for store re-openings

Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions.

‘The rankings can change at times like this’: For media, getting beyond triage mode is critical

"You need to have a forward-looking perspective of what comes next. The rankings can change at times like this."

Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemic

The Zoom-from-home shows that have become commonplace won’t look so quaint post-quarantine.

How the Daily Beast is accelerating revenue diversification

The coronavirus crisis hit fast and hard. Here is how The Daily Beast adapted its businesses and how publishers can prepare their companies for the new reality.

How coronavirus puts brands talk of purpose to the test

This is the second edition of a new column, focused on the challenges to media buying and marketing. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. During a global pandemic, it’s probably safe to say that the news is more important than ever. […]

Digiday Research: Early impacts of the coronavirus crisis, in 5 charts

As the coronavirus pandemic rages on, it’s upended nearly everything from business plans and forecasts to the way people work.

For DTC brands, the year of profitability will have to wait

After a couple years of breakneck growth-at-all-costs, this was going to be the year that profitability became the word du jour, especially as many brands fizzled out and a clear reckoning began to take hold.

‘The world isn’t going back to where it was’: Publishers grope in the dark for signs of what’s to come

The business side at publishers are preparing for a long winter, and a new world where plans change on a whim and their task is scrambling to catch up.