Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

Publishing execs today face big questions about how to value their audiences and who holds the keys to that value.

Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

Buyers say there are still many unknown details about the audience of Paramount+, especially going up against multiple other streamers.

Marketing Briefing: ‘Poor track record of growing talent’: Why agencies need to focus on retaining diverse workforce

Getting diverse talent into the industry is just the beginning of the issue, according to industry analysts.

Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

Exec discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align.

Media Briefing: Publishers’ and platforms’ businesses settle into the new normal

Based on how the fourth quarter panned out for publishers and platforms, business is looking pretty usual for media companies — even if it’s not necessarily business as usual.

Future of TV Briefing: TV’s upfront advertisers hold tight

TV advertisers have largely kept their upfront commitments rather than cancel a large percentage of their ad buys.

Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events

In 2021, much of networking will remain virtual via industry events as well as on apps like Clubhouse or on Twitter's Clubhouse-like feature Spaces.

Media Buying Briefing: Why AI is steadily finding its place in agency land

Agencies are more comfortable using machine learning to speed up processing, enhance data crunching and minimize repetitive work.