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Digiday Research: 58% of agency employees say they are paid fairly, a dip from last year
Because of changes in the way most ad agencies are being compensated by their clients, fees have declined -- and also salaries. This has resulted in a talent crisis within parts of the advertising industry.
February 12, 2020 -
‘King Kong jumping off the Empire State Building:’ Quibi’s $400m marketing push spans TV, in-person screenings
Media and entertainment executives see Quibi’s big-budget marketing strategy as what will separate it from failed predecessors like Verizon’s Go90.
February 12, 2020 -
The Rundown: When it comes to live TV events, advertisers go all out
During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers.
February 11, 2020 -
The Rundown: Not even TikTok can break the agency model
Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully.
February 10, 2020 -
With cookies on the way out, advertisers turn to old-school measurement methods
As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns.
February 5, 2020 -
See the slides: Amazon Advertising products, explained
At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings.
February 3, 2020 -
‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators
While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry.
January 30, 2020 -
The market for shorter, mobile-first programming is not materializing
Short-form video producers have had to pivot their business model; now they're creating long-form programming and pursuing commerce to survive.
January 29, 2020