Digiday Research: 74% of publishers have seen ad CPMs drop

About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down, while 75% said they’ve had difficulty in ad sell through. Programmatic ad CPMs have been driven down between 10% and 20%, with some publishers choosing to reduce inventory instead of selling it at an extremely low rate.

As calls for improving diversity increase, many VCs are silent

Over the past two weeks, there's been a flood of direct-to-consumer startups issuing statements about steps they will take to better support the black community, and build more diverse companies. But venture capitalists have remained largely quiet.

Bottom-up revolt: How media’s ‘super-empowered individuals’ will drive change

The rank-and-file in media organizations aren't waiting for change; they're forcing it directly.

How Bloomberg Media is managing churn and retaining subscribers

In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg's global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation.

‘Never happened before’: Advertisers prepare for a September logjam of live sports

The NBA's expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership.

‘Over-inflating their importance’: Why many marketers are wrong-footed on race

This pivotal moment serves as a reminder that companies need to get their own houses in order first before attempting to take a stand publicly. Listening is usually more powerful than tweeting.

‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings

Now, in the midst of the coronavirus and economic crises with agency CFOs in charge looking for anywhere they can cut there’s a renewed focus on diversity and inclusion at agencies

Digiday Research: Coronavirus-related keyword blocking is a problem for 43% of all publishers

Keyword blocking has been an issue for publishers ever since the coronavirus outbreak began. Even as many publishers have seen site-traffic grow, advertisers have been quick to add virus-related words to keyword blocklists, the idea being that this will avoid any fallout from their ads coming alongside articles about the virus, deaths and other issues.