Insights from CTV leaders at Dentsu, Horizon Media and more
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As calls for improving diversity increase, many VCs are silent
Over the past two weeks, there's been a flood of direct-to-consumer startups issuing statements about steps they will take to better support the black community, and build more diverse companies. But venture capitalists have remained largely quiet.
June 12, 2020 -
Bottom-up revolt: How media’s ‘super-empowered individuals’ will drive change
The rank-and-file in media organizations aren't waiting for change; they're forcing it directly.
June 11, 2020 -
How Bloomberg Media is managing churn and retaining subscribers
In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg's global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation.
June 10, 2020 -
‘Never happened before’: Advertisers prepare for a September logjam of live sports
The NBA's expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership.
June 10, 2020 -
‘Over-inflating their importance’: Why many marketers are wrong-footed on race
This pivotal moment serves as a reminder that companies need to get their own houses in order first before attempting to take a stand publicly. Listening is usually more powerful than tweeting.
June 9, 2020 -
‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings
Now, in the midst of the coronavirus and economic crises with agency CFOs in charge looking for anywhere they can cut there’s a renewed focus on diversity and inclusion at agencies
June 8, 2020 -
Digiday Research: Coronavirus-related keyword blocking is a problem for 43% of all publishers
Keyword blocking has been an issue for publishers ever since the coronavirus outbreak began. Even as many publishers have seen site-traffic grow, advertisers have been quick to add virus-related words to keyword blocklists, the idea being that this will avoid any fallout from their ads coming alongside articles about the virus, deaths and other issues.
June 8, 2020 -
The most important thing DTC startups can do is build diverse companies
DTC startups have responded to protests over the past week through social media posts and donations. Now, the focus needs to shift to building diverse companies.
June 5, 2020