Digiday+ Member Exclusives
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Freelance freedom: Why working for yourself is becoming the new normal
Younger employees say they are opting for freelance work over office jobs at agencies to have more control over their lives, to gain a better work/life balance and to do so while they can, before housing payments or children require more stability.
March 23, 2020 -
How Augustus is building a youth-focused media brand in Saudi Arabia
With Lovin Saudi and Smashi TV, Augustus is trying to build a youth-oriented media company in the fast-changing Saudi market.
March 20, 2020 -
How brands are adapting to the expectations of an increasingly vegan generation
Gen Z is flocking to veganism, leaving brands selling non-animal products struggling to adapt to their expectations.
March 20, 2020 -
The saddest generation: Why Gen Z is the most anxious generation ever
“I’m anxious all the time. Being in school. Feeling pressure to have a social life. Politics. My friend is studying abroad in Spain and I read a story on Twitter about someone who got their kidney stolen in Spain. The coronavirus. Everyone I know has cancer.”
March 19, 2020 -
TikTok Royalty: Here are the stars you need to know
For now at least, Loren Gray (@lorengray) is the undisputed queen of TikTok, with more than 38.4 million followers. Having first started posting on Musical.ly in 2015, the 17-year-old singer has amassed a huge following on the platform that’s been renamed TikTok. Most of her videos showcase her lip-synching and dancing skills, and her TikTok fame helped her land a 2018 Virgin Records deal.
March 19, 2020 -
The coronavirus acceleration is upon us
Like all crisis, coronavirus is causing a rethinking of how we live and work. What changes to our everyday lives stick and which do not remains to be seen, but the dislocation we're experiencing is likely to accelerate trends -- remote work, for example -- already kicked off by young generations.
March 18, 2020 -
How coronavirus will shape the future of TV
The pandemic-driven sports hiatus will accelerate audiences' and advertisers' shift to streaming, but production shutdowns may have the broadest impact.
March 18, 2020 -
Digiday Research Report: Ad agency employees are overworked and underpaid
Long work hours, a lack of work-life balance, low levels of career advancement opportunities inside agencies are leading to more people looking for a new job and more mental health and burnout concerns.
March 18, 2020