Digiday Research: 80% of publishers lower Q2 forecasts

A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them.

The TV upfronts will never be the same again

The upfronts have largely worked in the same way since the 1960s. Then along came the coronavirus crisis.

The cost-cutting era will lead to more agency combinations

The need for efficiencies in the tighter financial market will drive the consolidation both from marketers and agencies.

‘More efficient than before’: DTC startups are rethinking the role of the office

Now that companies have roughly two months of working remotely under their belts, all CEOs are grappling with if, and when, they should call employees back to the office. There are no clear answers.

Boring beats sexy in media’s new reality

Those who emerge intact and well-positioned on the other side are those that focused on the business fundamentals.

How the Washington Post is preparing for the end of the third-party cookie

In the latest edition of the Digiday+ Talks, WaPo's Jarrod Dicker discusses the offensive and defensive strategies that publishers can take on right now in order to prepare for the death of the third-party cookie.

Why the coronavirus crisis won’t radically change the TV ad buying system

Switching to audience-based buying would risk devaluing TV networks' programming and choking off the funnel for brand advertisers.

The latest big transparency report again shows ad tech is a mess

Google's move to eliminate third-party cookies in Chrome will unravel the Byzantine ad tech daisy chain -- in a way that's needed.