‘Our job is to sell’: Marketers, moving past coronavirus response, return to selling products

Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning.

The coming months will make or break the DTC boom

Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they're going to have to contend with more competition as stores reopen.

The premature funeral for events

Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest.

Digiday Guide: Everything you need to know about subscription strategies

In this guide, we'll explore the key considerations publishers need to make when evaluating their consumer revenue strategies. We walk through how some major companies have thought through their strategies, thinking through content strategy, measuring success, distribution issues, and product strategies. The publications profiled in the document have different business models, different resources, and different structures. Their approaches are presented not as prescriptions but as ways to help think about reader revenue and where it might fit into your organization.

How HBO Max can find a spot in a crowded streaming world

If Disney+ is families' preferred Netflix supplement, HBO Max has a shot at becoming the same for adults.

How BuzzFeed is forging direct relationships with retailers

In the latest Digiday+ Talk, exclusively for Digiday+ members, Nilla Ali talks about where BuzzFeed placed its bets on commerce during the pandemic, and where her team anticipates the possibility for more growth.

Digiday Research Report: Publishers expect revenue to return to pre-coronavirus levels in 2021

The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The […]

The coronavirus crisis is marketing’s ultimate A/B test

The current conditions set up a fascinating future case study into which of the foundations of marketing remained solid during a crisis, and which cracked under pressure.