‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now

In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters.

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse

Entertainment companies are conducting content audits, forming diversity committees and hiring diversity consultancies.

For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience

TikTok's userbase skews young and cautious advertisers want more brand safety assurances.

‘Implicitly rather than explicitly’: Advertisers no longer want to discuss the coronavirus

The coronavirus is still around — ravaging entire states, with infection rates rising across the country. But marketers would rather just, well, pretend it isn’t. It’s a change from a few months ago, when coronavirus-response ads from advertisers were all the rage, as everyone sought to tell the audience that we were in this together. […]

Digiday Research: Half of agency staffers don’t feel secure about their jobs

About 40% of agency employees are currently looking for a new job, according to a new survey about work and culture by Digiday.

Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice

In the direct-to-consumer startup space, the response to BigCommerce's IPO this week was muted, thanks to Shopify's dominance.

Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming

For TV networks, going direct to consumer in streaming is not so straightforward.

How Overtime is building sports media for Gen Z

In order to grow a substantial Gen Z audience, the content has to feel like it's coming from a friend, but beyond that, the media company also has to engage with the audience as if it were their friend too.