Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry

Programmatic in digital out-of-home is changing the buying of the medium from location-based to audience-based on a more level footing with other media.

Media Briefing: As Pride Month approaches, LGBTQ+ media companies are seeing last-minute growth in ad spend

In this week's Media Briefing, senior reporter Kayleigh Barber reports on media companies' Pride Month advertising sales rebounding from last year's pullbacks, leading to larger, longer-term deals.

Future of TV Briefing: What Discovery-WarnerMedia signals about the streaming wars

Major media conglomerates may have been big enough to compete with Netflix and Disney domestically, but will need to be an order of magnitude bigger to compete for subs globally.

Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data

As updated numbers trickle in, the conversation around the diversity, and inclusion issues in advertising is beginning to ramp up again.

Digiday Research: Agency professionals more likely to stay remote than publishers

More than one fifth of the survey’s agency-side respondents said that they could continue working remotely, compared to less than 10% of publisher respondents.

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types

Consumer mindsets changed radically during the pandemic. Omnicom is working to identify the changes to inform clients' marketing

Media Briefing: What media companies’ latest earnings reports say about the state of the industry

Media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.

Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market’s radar

Free, ad-supported streaming is a business built on reaching as many people as possible, and companies in this business are finding an opportunity to reach a lot more people in Latin America. However they still need to sell advertisers on tapping into this market.