Media Briefing: What media companies’ latest earnings reports say about the state of the industry

Media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.

Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market’s radar

Free, ad-supported streaming is a business built on reaching as many people as possible, and companies in this business are finding an opportunity to reach a lot more people in Latin America. However they still need to sell advertisers on tapping into this market.

Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix

Marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.

Future of Work DE&I Forum Recap: Companies work to make tangible changes to keep DE&I commitments

Companies should focus on hiring practices, support services to meet their DE&I commitments and improve their workplaces.

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?

Proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands.

Media Briefing: How media leaders are trying to combat burnout beyond the newsroom

Media leaders are trying to combat burnout as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too.

Future of TV Briefing: This year’s NewFronts shows how divided the streaming ad market remains

As ad dollars move from TV to streaming, ad buyers are prioritizing platforms and publishers pitching TV-quality programming primarily watched on TV screens.

Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’

As the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy.