Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes

While Google's cookieless ad targeting method is designed to be used for targeting ads, ad management firms are exploring other potential uses.

Future of TV Briefing: How connected TV’s identity picture is coming into focus

Connected TV's cookieless environment is becoming overrun with alternate identifiers. This week's Digiday+ Future of TV Briefing takes a look at the opportunities and challenges still yet to come.

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

When it comes to OOH, the shift to programmatic for digital OOH has led to more flexibility and consideration among marketers.

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

In this Digiday+ Case Study, Flighthouse shares key insights on how to build a TikTok channel that has more than 27 million followers.

Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’

The new CEO of Mindshare North America wants to see her agency speed its responsiveness to client needs while amping up commerce and DE&I initiatives.

Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

BDG quickly grew its TikTok channels in a year's time to have nearly 17 million followers. In this Digiday+ Case Study, we take a look at its strategy.

Media Briefing: Media companies’ DE&I efforts are still falling short

A year after George Floyd’s murder pushed media companies’ to step up their diversity and inclusion efforts, BIPOC employees say the situation is “returning to normal in a bad way.”

Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard

The industry trade group plans to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations.