Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions

Nearly one third of the publishers that sell subscriptions never offer discounts.

Marketing Briefing: Marketers continue to move dollars to retail media as returns improve

Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands.

Case Study: How Group Nine has reoriented its ad sales approach

After acquiring PopSugar in fall 2019, the media company restructured its sales team around advertiser verticals and adopted sales incentives that pushed for the most profitable deals.

Case Study: How Essence plotted its approach to hybrid events

A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence's game plan.

Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation

The LGBTQ+ community's purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort

Event Recap: Gaming Advertising Forum, marketers enter the metaverse

Brands are waking up to the opportunities gaming and esports offer, but entering the space is a daunting proposition for many marketers.

Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers

This week's Media Briefing looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections.

Future of TV Briefing: How major streamers are stepping up the fight for subscribers

The Future of TV Briefing this week looks at how the playing field among major subscription-based streamers is shaking out as Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans.