Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR

As marketers look for ways to bridge the post-COVID-19 gap between online and offline experiences, a number of marketers, from direct-to-consumer brands like CUUP and TULA, and legacy brands like Nestlé and Estée Lauder, are hoping to see big returns by investing in alternative reality.

Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital

A handful of heads of investment at major media agencies say that despite a soft Q4 scatter market, there's a sense 2022 will still be a strong year for TV and digital.

Media Briefing: What four publishers’ latest earnings reports indicate about their digital makeovers

This week's Media Briefing recaps the latest earnings reports from four media companies and reviews what they indicate about the current stages of traditional publishers remaking themselves into digital organizations.

Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher

The Future of TV Briefing this week looks at the ad prices that Discovery, Disney, NBCUniversal, ViacomCBS and WarnerMedia have set for their standalone streaming services and why advertisers feel compelled to pay up.

Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

Marketers and agency execs say that they expect advertisers to test out the channel more and more this year as it is still in the experimental phase but they expect the channel to grow quickly.

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski

Adamski’s style of leadership is more extroverted and energetic, but he’s quick to salute Daryl Simm’s vision to grow OMG’s disparate elements into a major presence among its peers.

Digiday Media Research: A comprehensive guide to third-party cookie alternatives

Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies.

Media Briefing: How publishers are adjusting their Pinterest approaches

In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform.