Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’

Rather than concentrating on a single weekend -- especially one with a fraught history for many ad buyers on which Facebook's ads manager would often have issues around Black Friday and Cyber Monday -- DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. 

Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit

Looking ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry.

Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies

Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.

Future of TV Briefing: The present and future of TV and streaming’s identity layer

This week’s Future of TV Briefing looks at how the TV and streaming ad market's identity layer has developed in 2022.

Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok

Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.

Marketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow

The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.

Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster

Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.

Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals

Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.