Case Study: How Dentsu is pushing advertisers to embrace brand integrity

After 2020, brands got serious about brand safety, taking steps to ensure media placements weren't appearing alongside harmful content. At Digiday's Media Buying Summit, Dentsu's Brand Safety team talks about what it'll take to create industry wide media buying standards.

Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions

As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday+ research.

Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans

Marketers and agency execs say that the impact is already palpable. For those struggling with supply chain issues -- brought about by the bottleneck of cargo ships -- the lack of new products to promote or stock issues is making them rethink how much they are advertising now as well as retooling Black Friday Cyber Monday plans.

Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami.

Media Buying Briefing: A look at the big topics at the Media Buying Summit this week

Media buyers, planners and clients’ efforts to adapt to a changed world will be addressed in a number of ways at Digiday’s Media Buying Summit in Miami this week.

Fashion marketers prepare for supply chain sustainability — and disruption

Fashion marketers are working overtime to understand what's next — including supply chain and sustainability.

Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive

In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

The Future of TV Briefing this week looks at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.