Media Briefing: What to expect from the Digiday Publishing Summit 2022

This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit.

Digiday+ Research: Non-Amazon retail media still not commanding significant ad budgets

A February survey found only thin slivers of marketing spend goes to retail media, with well over half of respondents saying they spend very small amounts or nothing there.

Future of TV Briefing: Can content quality be quantified as a measurement standard?

This week's Future of TV Briefing looks at the tricky, two-part question of not only how content quality can be quantified but whether it can be quantified on the level of a measurement standard.

Digiday+ Research: TikTok is hot, but agencies are skeptical of whether it works

Even among 86 agency execs surveyed that actually spend client budgets on TikTok, less than 20% are at least "confident" it works.

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space

Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of the reason Alex and Matt Tepper have recently founded InTandem.

Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop

The L.A.-based independent media agency not only landed nine new clients last year, it's now expanded its programmatic trading desk to incorporate AI-algorithmic measurement elements.

Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain

Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over other new technologies.

Media Briefing: Publishers reflect on the pandemic’s two-year anniversary

Publishers spend time ruminating over the last two years of the pandemic in this Digiday+ Media Briefing.