Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

One attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business.

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers.

Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

Procter & Gamble is an early mover -- as to be expected from the largest advertiser in the business -- but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. According to a new Forrester report, 77% of global organizations now have some form of in-house agency; that’s up from 68% in 2018.

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform.

Media Briefing: Publishers are adopting a Tuesday-Thursday in-person workweek

In this week's Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office.

Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021

The Future of TV Briefing this week looks at the broad deceleration in quarter-over-quarter streaming subscriber growth that took place over the summer into the fall.

Beauty & Wellness Briefing: How beauty brands are responding to the ‘Great Resignation’

This article was reported on — and first published by — Digiday sibling Glossy How we work and how we should work have become critical discussion points across industries. This week, I’ll be looking at how beauty companies are dealing with employees and prospective candidates asking for more. Around April, droves of workers left their […]