Digiday+ Research: Influencer marketing falls on uneven ground between ad spend, confidence

Brands and agencies are aligned when it comes to how much they spend on influencer marketing and how confident they are that influencers drive successful marketing. However, both groups had a significant gap between that spend and confidence.

Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

For marketers and agency execs, leaning into the trend can allow brands to feel “more accessible and increase the magnetism of brands.”

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads.

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’

Illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared in out Town Halls.

Media Briefing: How publishers are trying to get around the registration wall problem

Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seems to be doing the trick to get readers' emails.

Digiday+ Research: Significant gap between agency confidence in TV advertising — and what they actually spend on it

A Digiday survey found that agencies' confidence in TV's success as a marketing channel has actually grown over the last six months -- even if their ad spend doesn't show it.

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

This week's Future of TV Briefing features a conversation with MLB's revenue chief about the league's streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons.

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using NLP and data-driven personalization.