Research Briefing: Small publishers worry less about measurement than larger publishers

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.

Digiday+ Research: Publishers are optimistic about revenue and hiring in the back half of the year

Digiday checked in with publishers on how their revenue and staffing is shaking out as the second half of the year really gets going. It turns out that while the last 12 months weren't the best for media companies, publishers expect that things are looking up for the next 12.

Media Briefing: The case for, and against, paid subscription trials

As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones.

Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front

This week’s Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year’s upfront negotiations and what that portends ahead of next year’s deadline.

CMO Strategies: How retail media has become a growing marketing channel

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. Next up: retail media networks.

Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line

While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies, influencers are confused about other connections when it comes to working with various brands.

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies' approaches in this burgeoning space.

Digiday+ Research: Smaller publishers’ post-cookie worries wane, while large publishers’ measurement worries grow

As the second half of the year sets in, the media industry remains worried about ad targeting and measurement without the third-party cookie, with large publishers taking on more worry than their smaller counterparts.