Digiday+ Member Exclusives
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Media Briefing: Publishers are adopting a Tuesday-Thursday in-person workweek
In this week's Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office.
November 18, 2021 -
Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021
The Future of TV Briefing this week looks at the broad deceleration in quarter-over-quarter streaming subscriber growth that took place over the summer into the fall.
November 17, 2021 -
Beauty & Wellness Briefing: How beauty brands are responding to the ‘Great Resignation’
This article was reported on — and first published by — Digiday sibling Glossy How we work and how we should work have become critical discussion points across industries. This week, I’ll be looking at how beauty companies are dealing with employees and prospective candidates asking for more. Around April, droves of workers left their […]
November 16, 2021 -
Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
As marketers look for ways to bridge the post-COVID-19 gap between online and offline experiences, a number of marketers, from direct-to-consumer brands like CUUP and TULA, and legacy brands like Nestlé and Estée Lauder, are hoping to see big returns by investing in alternative reality.
November 16, 2021 -
Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital
A handful of heads of investment at major media agencies say that despite a soft Q4 scatter market, there's a sense 2022 will still be a strong year for TV and digital.
November 15, 2021 -
Media Briefing: What four publishers’ latest earnings reports indicate about their digital makeovers
This week's Media Briefing recaps the latest earnings reports from four media companies and reviews what they indicate about the current stages of traditional publishers remaking themselves into digital organizations.
November 11, 2021 -
Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher
The Future of TV Briefing this week looks at the ad prices that Discovery, Disney, NBCUniversal, ViacomCBS and WarnerMedia have set for their standalone streaming services and why advertisers feel compelled to pay up.
November 10, 2021 -
Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel
Marketers and agency execs say that they expect advertisers to test out the channel more and more this year as it is still in the experimental phase but they expect the channel to grow quickly.
November 9, 2021