Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?

The media agency world is paying attention to how the blockchain and related businesses could usher in an era of democratization of power in content and advertising.

Media Briefing: How the media business did — and didn’t — change in 2021

In this week's Media Briefing, Digiday's media team recaps the changes that did and did not come to pass in 2021.

Future of TV Briefing: How the future of TV shaped up in 2021

The Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021.

Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad

Questions abound: Will this change how quickly advertisers — known for being risk averse and slow-moving — move?

Digiday+ Research: Independent agencies bear the cost of data collection

While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients.

Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021

With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly.

Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers

Most publishers agree that alternate identifiers will play a crucial role in their businesses after the deprecation of third-party cookies.

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

Kasha Cacy's holding company experience taught her that when you become too big and unwieldy, you lose the ability to be nimble and responsive.