Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year

With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl.

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion

A recent change in leadership in running Mediaplus' U.S. operations signals the German-owned media agency is getting serious about ramping up here.

Media Briefing: Publishers confront leaky social platforms as commerce revenue growth slows

In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations.

Future of TV Briefing: How TV’s different measurement undertakings fit together

In this week's Future of TV Briefing, let's try to make sense of the different attempts to tackle TV's measurement problem.

Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation

Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going into 2022.

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed.

Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others

The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences.

Media Briefing: What challenges and opportunities await the media industry in 2022

In this week's Media Briefing, Digiday's media team looks ahead to the topics and trends that are likely to be focal points for media companies' operations this year.