Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Perhaps the V in the VMAs should actually stand for Vine.
While much of the conversation surrounding the MTV Video Music Awards last night happened on Twitter, it was Vine that had the most interactions among all social networks, social measuring service CrowdTangle tells Digiday.
MTV’s official Vine account was ripping, remixing and slicing the most memorable moments during the awards show. Interactions on the Twitter-owned app, which is counted in “loops,” towered that over social networks, including Twitter, Facebook and Instagram.
The top Vine, showing Kanye West channeling us all by pretending to fall asleep during the show, amassed nearly 11 million loops. That’s way higher than MTV’s most popular tweet, which raked in 91,000 favorites and retweets combined. Its most-liked Instagram that garnered 75,000 likes.
“For live events that are hoping to generate short, viral moments on social media, Vine is just about the perfect format,” CrowdTangle cofounder and CEO Brandon Silverman told Digiday.
Here are last night’s top five most popular Vines, mostly thanks to Kanye:
Kanye cuddles with Kim: 10.6 million loops.
Kanye “announces” his run for president: 8 million loops.
Miley Cyrus’ backup dance draws confusion: 7.1 million loops.
Kanye confirms he’s high: 4.9 million loops.
The Weeknd grooves in front of flames: 3.7 million loops.
More in Media
TikTok Shop sheds bargain-bin reputation as average prices climb across categories
An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
Newsweek is building an AI Mode-like experience to customize homepages for readers
Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.