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1838
Results for ‘tiktok’
Brands in Culture
How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising
September 13, 2023
Marketing on Platforms
Marketers continue to chase ‘authenticity,’ but what is it?
November 2, 2022
Content & Commerce
How social platforms changed digital marketing in 2022
December 29, 2022
Member Exclusive
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
May 8, 2024
Experimental Channels
Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
February 22, 2023
Brands in Culture
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022
Member Exclusive
Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals
April 5, 2023
Generative AI
At Senate hearing, lawmakers create new tensions with Big Tech execs
February 1, 2024
Marketing on Platforms
All creators want for Christmas is… the ultimate platform
December 22, 2022
Marketing on Platforms
After organic success on TikTok, more DTC brands are diversifying their budgets
August 1, 2022
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
Marketing on Platforms
Snapchat’s limitations are finally catching up — and marketers are noticing
September 23, 2022
Modern Retail
Por qué las Uggs están conquistando el mundo del calzado
November 21, 2023
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