Daily June 27

Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals.

Additional coverage:

• More than a dozen VidCon attendees share how they feel about YouTube and TikTok, why Instagram seems to be fading (or at least aging) and which streaming services they prefer.
• Discord — a popular messaging platform for gamers that in recent years has gained more mainstream adoption — has been increasingly important for Samsung’s metaverse strategy.
• Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn’t think it’s worth the effort.
• Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations. More in this Digiday+ Media Buying Briefing.
• Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more in this week’s Digiday DealBook.
• To get a sense of the in-house work AB InBev is doing through agency draftLine, and in light of rumblings of an in-house resurgence as marketers prepare for the pending economic recession, Digiday caught up with Tracy Stallard, draftLine’s founder and global CEO, at this year’s Cannes festival.