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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Daily June 27
Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals.
Additional coverage:
- More than a dozen VidCon attendees share how they feel about YouTube and TikTok, why Instagram seems to be fading (or at least aging) and which streaming services they prefer.
- Discord — a popular messaging platform for gamers that in recent years has gained more mainstream adoption — has been increasingly important for Samsung’s metaverse strategy.
- Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn’t think it’s worth the effort.
- Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations. More in this Digiday+ Media Buying Briefing.
- Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more in this week’s Digiday DealBook.
- To get a sense of the in-house work AB InBev is doing through agency draftLine, and in light of rumblings of an in-house resurgence as marketers prepare for the pending economic recession, Digiday caught up with Tracy Stallard, draftLine’s founder and global CEO, at this year’s Cannes festival.