Daily July 11

Here is what creators say separates TikTok from Instagram Reels from YouTube Shorts.

To survive, much less thrive, esports companies have been redefining and expanding what they do — while furiously coveting competitors. Read more here.
It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections. More in this Digiday+ Media Buying Briefing.
Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry — but what does that look like? Digiday surveyed brand and agency pros to find out.
As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard.
American Express is using QR codes and billboards to promote small businesses.
Companies announce hiring slow, Amazon partners with GrubHub, new European laws affecting tech companies, and more in this DealBook.