Daily January 27

In preparation for life after the third-party cookie, Google is now pitching Topics as an upgrade on the much-maligned FloC (Federated Learning of Cohorts). Topics works by identifying five topics that represent a person’s interests for that week based on their browsing history. Less is revealed — the topics are controlled and the sharing of them is more restricted, it has claimed. How that translates into a utility for advertisers and publishers is anyone’s guess currently as Google’s initial reveal is light on details. Read more below.