Daily August 1

Rising ad prices, declining organic reach and shifting formats have made marketers more open to testing new platforms and diversifying budgets.

There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct.
Media editor Kayleigh Barber writes about why Digiday is launching an editorial package dedicated to exploring the value of NFTs outside of earning a quick buck.
Some in the marketing and media landscape are already feeling the pinch of a recession, both at holding companies and indie shops serving up media, digital, experiential, performance and creative work. Read about this and more in this week’s Digiday+ Media Buying Briefing.
Digiday talked to experts about the challenges the saturated streaming market poses when it comes to marketing new TV shows.
Atlas Obscura is projecting its total 2022 revenue will be three times higher than in 2021, thanks in part to travel advertisers’ increasing spend.
Major platforms struggled to perform amid growing economic uncertainty. Snap, Twitter and Meta fared worse than Google, which maintained its quarterly projections. Read about this and more in this week’s edition of the Digiday DealBook.