for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Judging by recent traffic to his company’s properties, it’s not surprising that Markus Frind, CEO of mostly ad-funded online dating service Plentoffish.com, thinks “it’s all about mobile” now. In the last year the firm has gone from having no mobile apps to accruing 300 million visits through them, he wrote in a blog post. Its desktop site, meanwhile, has been around since 2003 and racks up just 160 million visits on a monthly basis. But as Frind and plenty of other mobile publishers know only too well, building a mobile audience is the easy part. Actually generating revenue from those users, meanwhile, is a different story entirely.
Now its great to have all this traffic, the only problem is now one has figured out how to make similar levels of money on mobile as the web, unless you do some real scammy stuff. So ya its great to have more traffic on mobile than every other dating app combined in English speaking countries but it doesn’t matter much if you can’t really monetize it at high levels and it starts to canabilize your web traffic.
Read the full post on Markus Frind’s blog.
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